✨ Let’s Get One Thing Straight: You’ve probably heard it before: “Don’t gift perfume. It’ll ruin your relationship.” Yeah… we call ✨ cosmic cap ✨ on that. This old-school myth...

There was no pitch deck. No market study. No “what’s trending in fragrance right now?” Just one 2 a.m. thought under a sky full of stars:“What if a scent could...

When you walk into a perfume store or shop online, you often come across terms like Eau de Parfum, Eau de Toilette, or Parfum. But what do they actually mean?...

The Alchemy of Fragrance: Exploring the Ingredients That Shape Scent.